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Creating Global Brand Growth

Making Strategies Alive

My Blog

Blog

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International Expansion

Posted on December 2, 2012 at 5:28 AM Comments comments ()
Open Brands has assisted a first market mover within internet portals based in Copenhagen, Denmark with their pre-planning for their international growth. We used our international insights and bespoke country research to map out vital market and consumer data for planning of the international launch of the portal.
We also assited our client with the preparations to pitch for venture capital, which was achieved successfully with a first tier investment and  promise of a second tier investment.
Another fine example of how we assist our client in creating global growth.
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Superbrand

Posted on October 21, 2012 at 9:41 AM Comments comments ()
BREAKING NEWS:
Open Brands assisted Danish food organisation Uhrenholt A/S with their corporate brand proposition in 2009-2010. As part of this strategic brand project we also carried out the development and creative design of three global retail food brands: Emborg (a globally sold premium food brand), Friendship (a B2B food brand) and Delight (a new consumer food brand).
The Emborg retail brand was recently awarded with a major accolade, as it was selected as a 'Superbrand' in the United Arab Emirates, where the brand is a major brand.
Superbrands is an interntionally working organisation which each year selects local brands for their status and contributions to the consumers in the local region.
Open Brands is very proud to have played a pivotal part in esclating the awareness of the Emborg brand globally, and in making the Emborg brand even more loved and trusted by the consumers.
Please see more under the 'Testimonials' header on the site.
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New Multi Media Brand

Posted on October 21, 2012 at 9:36 AM Comments comments ()
Open Brands have finalised the brand strategy and market positioning for a new multi media brand, which focus on the Western African geographical areas. One branch of the new brand focus on the heatlh, beauty and fashion aspects of the region - the other branch celebrates all things African on a more general scale - culture, music, inventions, fashion and more,
The project was founded on local insights to pinpoint out the exact gaps in the market for launching a new digital online media channel. The multi media brand spans both the French and English speaking nations in the Western African area.
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Great news for the international traveller

Posted on October 1, 2012 at 2:48 PM Comments comments ()
For a leading French car-maker company, Open Brands developed a brand new offering within vehicle-leasing for overseas travellers arriving in Europe. This new concept and service, which since its start in June has broken all expectations, to the degree that the brand design is already well embedded within the target segment, according to the first bench-mark research. The brand was launched via digital marketing and social media campaigns in the US and Asia. The concept is being adapted for the European market with European roll-out will take place in 2013.
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Brand Growth

Posted on October 1, 2012 at 2:43 PM Comments comments ()
Open Brands has just finalised the vision and strategy plan for a leading Danish online publisher targetting the female market segment. The strategy is centered around driving agressive growth in the Danish and later in 2013 in the entire Nordic market. The new strategy will make it possible for this online brand to ensure its relevance in the online publishing market-space in the future
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Cheers!!

Posted on October 1, 2012 at 2:39 PM Comments comments ()
Open Brands has just finalised a new beer brand for a leading Canadian brewing house, to be launched in the North American market in 2013, and in the latter part of 2013 across Europe, assisted by the local teams, at the Open Brands offices across Europe
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Breakthrough Thinking

Posted on October 1, 2012 at 2:36 PM Comments comments ()
Open Brands has created a new break-through business model and concept for the hotel market in Dubai, for a top international hotel chain. The business model and concept is currently being pilot tested, prior to roll-out in Dubai and other key destinations within the hotel group
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Re-Inventing a great destination

Posted on October 1, 2012 at 2:34 PM Comments comments ()
Open Brands re-invented the brand and innovation strategy for a famous tourist destination in Turkey, identifying the key growth drivers for the future, by applying trend research and market research to the brand strategy. In addition a range of innovation strategies were developed across the various visitor/tourist experience touch-points, to ensure the strategy can escalate over the years and keep attracting visitors and business growth to the region
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Innovation Breakthrough

Posted on October 1, 2012 at 2:29 PM Comments comments ()
Open Brands conducted a consumer insight study in a cross section of consumer segments in the Dominican Republic - a growth market in the Caribbean.
We transformed this key knowledge of the consumers' relationship with food, to develop a brand new snack category, upon which our client is able to provide the funding to exploit this new business growth opportunity


























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