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Creating Global Brand Growth

Making Strategies Alive

My Blog


International Expansion

Posted on December 2, 2012 at 5:28 AM Comments comments ()
Open Brands has assisted a first market mover within internet portals based in Copenhagen, Denmark with their pre-planning for their international growth. We used our international insights and bespoke country research to map out vital market and consumer data for planning of the international launch of the portal.
We also assited our client with the preparations to pitch for venture capital, which was achieved successfully with a first tier investment and  promise of a second tier investment.
Another fine example of how we assist our client in creating global growth.

New Multi Media Brand

Posted on October 21, 2012 at 9:36 AM Comments comments ()
Open Brands have finalised the brand strategy and market positioning for a new multi media brand, which focus on the Western African geographical areas. One branch of the new brand focus on the heatlh, beauty and fashion aspects of the region - the other branch celebrates all things African on a more general scale - culture, music, inventions, fashion and more,
The project was founded on local insights to pinpoint out the exact gaps in the market for launching a new digital online media channel. The multi media brand spans both the French and English speaking nations in the Western African area.

Brand Growth

Posted on October 1, 2012 at 2:43 PM Comments comments ()
Open Brands has just finalised the vision and strategy plan for a leading Danish online publisher targetting the female market segment. The strategy is centered around driving agressive growth in the Danish and later in 2013 in the entire Nordic market. The new strategy will make it possible for this online brand to ensure its relevance in the online publishing market-space in the future

Re-Inventing a great destination

Posted on October 1, 2012 at 2:34 PM Comments comments ()
Open Brands re-invented the brand and innovation strategy for a famous tourist destination in Turkey, identifying the key growth drivers for the future, by applying trend research and market research to the brand strategy. In addition a range of innovation strategies were developed across the various visitor/tourist experience touch-points, to ensure the strategy can escalate over the years and keep attracting visitors and business growth to the region