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Creating Global Brand Growth

Making Strategies Alive

My Blog


Innovation Breakthrough

Posted on October 1, 2012 at 2:29 PM
Open Brands conducted a consumer insight study in a cross section of consumer segments in the Dominican Republic - a growth market in the Caribbean.
We transformed this key knowledge of the consumers' relationship with food, to develop a brand new snack category, upon which our client is able to provide the funding to exploit this new business growth opportunity


Categories: Innovation

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