For a leading French car-maker company, Open Brands developed a brand new offering within vehicle-leasing for overseas travellers arriving in Europe. This new concept and service, which since its start in June has broken all expectations, to the degree that the brand design is already well embedded within the target segment, according to the first bench-mark research. The brand was launched via digital marketing and social media campaigns in the US and Asia. The concept is being adapted for the European market with European roll-out will take place in 2013.