Open Brands have finalised the brand strategy and market positioning for a new multi media brand, which focus on the Western African geographical areas. One branch of the new brand focus on the heatlh, beauty and fashion aspects of the region - the other branch celebrates all things African on a more general scale - culture, music, inventions, fashion and more,

The project was founded on local insights to pinpoint out the exact gaps in the market for launching a new digital online media channel. The multi media brand spans both the French and English speaking nations in the Western African area.