Creating Global Brand Growth
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International Expansion
| Posted on December 2, 2012 at 5:28 AM |
Open Brands has assisted a first market mover within internet portals based in Copenhagen, Denmark with their pre-planning for their international growth. We used our international insights and bespoke country research to map out vital market and consumer data for planning of the international launch of the portal. We also assited our client with the preparations to pitch for venture capital, which was achieved successfully with a first tier investment and promise of a second tier investment. Another fine example of how we assist our client in creating global growth. |
Categories: Brand Strategy
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International Expansion is a great opportunity for every business to target a wide range of customers. In doing this, there are a lot of risks that needs to be considered before doing this kind of venture. Every business should have first established their brand in their local country before expanding internationally. Also, in expanding internationally you need to understand the culture of the country. If it is aligned with the business mission and vision.
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