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Creating Global Brand Growth

Making Strategies Alive

Trends, Insights and Research

To be ahead of the game is key to be a winner in all markets across the globe.

Finding that key market or consumer insight or new trend or 'coolness', which can create a new valuable niche for a company, or create a whole new market for existing brands, is key to growth for any organisation.

With our global presence Open Brands is able to investigate consumer and market trends in both growth markets and mature markets.

Both of which are fascinating knowledge upon which to base key and crucial corporate and product development decisions.

This information also acts as a vital catalyst in all aspects of innovation both at corporate and product level within an organisation.

Global Trend Reporting:

Each year we publicise a global trend report covering North, Central and South America plus the Caribbean - Europe, Middle East and Asia/Pacific.

A global report, which takes the pulse on what is on its way as trends, what is happening now - and which former trends had an impact on markets, brands and product innovations - i.e. which trends delivered the growth we are seeking!

Imagine being being able to learn about why Brazil's economy is booming and the impact this has on the various consumer segments - or gaining vital insights in cultural differencies in consumer and corporate cultures around the world.

We have estabished a network of locally and regionally based trend spotters and 'cool hunters' who regularly reports into our research HQ with news and vital information about what is happening in their market territories.

It is possible to purchase a report specific for one area - or the entire report - as a response to specific needs.

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Bespoke domestic, regional and global research:

In addition to these trends and insight reports Open Brands also operate a full-service research service, specialising in local and international research on both the qualitative and quantitative research platforms.

Our research programmes are handled by industry experts based in Stockholm, Sweden, who offers more than 25 years of experience, acting as trusted partners for brand planning for many highy recognised local and global brands.

To hear more about our research and insights offers, please contact Open Brands.